July 19, 2025
For the past month, in the United States, soccer clubs from around the world have gathered in a World Cup-style tournament format to determine which club is the best in the world. The Federation Internationale de Football Association (FIFA), the sport's governing body, chose the name for this tournament ("Club World Cup") as a play on its primary money-maker, the FIFA World Cup. Will this tournament become a popular quadrennial format that fans embrace, players take seriously, and club owners respect enough to become part of the sport's consciousness?
__________________________________
Throughout the soccer world, many leagues are followed by millions globally, and within these leagues reside some of the most glamorous and successful clubs, featuring some of the most legendary players who have shone for both their clubs and countries at the World Cup. Europe is, for now, the center of the soccer world. It has some of the biggest clubs in Europe with glorious histories. Some of those clubs are taking part in this year's Club World Cup. Real Madrid, FC Barcelona (Spain), Bayern Munich, Borussia Dortmund (Germany), Chelsea, Manchester City (England), Inter Milan, Juventus (Italy), not to mention giants from South America, Boca Juniors, River Plate (Argentina), Flamengo, Botafogo, Palmeiras, and Fluminense (Brazil).
Additionally, teams from Africa, Al-Alahy (Egypt), Wydad AC (Tunisia), Asia, Uruwa Red Diamonds (Japan), the Gulf States-Al-Hilal (Saudi Arabia), Mexico (Monterey, CF Pachuca), and Major League Soccer (MLS) teams, including the Seattle Sounders, Los Angeles Football Club (LAFC), and Lionel Messi's Inter Miami FC. All told, 32 teams, league champions over the past four years, came together to determine which club would reign as World Champion.
It doesn't hurt that the prize money for this event is $1 billion, provided by a broadcast deal with British-owned, American-invested DAZN media. The prize money is divided between participation ($475 million) and advancing in the tournament ($525 million). Chelsea Football Club, the eventual champion, walked away with a cool $114.6 million in aggregate from participating and winning this tournament. Even MLS clubs, which didn't advance past the group stage except Messi's Inter Miami ($21.1 million), all received compensation just under $11 million. That is not too shabby for a month's worth of work.
In years past, this tournament was an abridged tournament that would take place annually. The regional club champions from each of the six continental confederations (plus the host country's champion) would send their title holder to a country (Japan, Morocco, the Arabian Gulf in years past) and play a single-elimination tournament that lasted 10 days. However, the South American and European champions were allowed to enter at the semifinal stage, since they represented the two most influential and wealthiest confederations and probably leveraged their later participation based on this dynamic. This new format is similar to the World Cup, in that there are 8 groups with 4 teams in each, featuring a diverse mix of teams from different leagues. Since Europe has the most slots for participating teams (12), sometimes two teams from that region were grouped together.
Critics of the new format were quick to point out that it was just the latest cash grab from FIFA. It was to some extent true, but that is what happens when big clubs with well-known stars play for big prizes. The most popular club tournament in the world today, the Union of European Football Associations (UEFA) Champions League, is one massive revenue generator through media rights and sponsorship. The Club World Cup is no different, but it gives fans of the sport globally a new competition that allows their favorite clubs to compete and possibly win against the giants of Europe and South America. This is a great concept and should continue to get better with some tweaking and adjusting (if it is to be held again in North America).
While FIFA President Gianni Infantino said this tournament was a success, it did have warts that need to be fixed. There were sparse crowds in many group stage games, which didn't look good on television, the excessive heat for midday games (I think this was due to media rights for optimal viewing globally), and a long tournament added to player fatigue. Mr. Infantino stated publicly that for the 2026 World Cup, the organization would use the criticisms about the heat and look to play games in domed or covered stadiums for next summer's tournament.
What was my impression of the Club World Cup? I loved it. While the UEFA Champions League pits the biggest teams in Europe, the winner of that tournament cannot lay claim to being the "best team in the world." It is generally accepted that European clubs have massive team wages, and have amassed a significant percentage of the best talent money can buy, and most fans rightly believe the highest quality soccer is played in that tournament. However, it means something to actually be a genuine "global champion." It also gives players on teams outside of Europe the opportunity to test themselves against elite competition, and fans of those teams get to watch their favorite players compete against the best players in the world.
Americans love an underdog story. Within this tournament, big clubs were defeated, notably when Brazilian club Flamengo beat eventual champion Chelsea FC 3-1 in the group stages, and Al Hilal, from Saudi Arabia, shocked Manchester City (England) in the Round of 16, winning 4-3. I think if these results happened regularly, it would add to the tournament's allure and make it more appealing to fans. I think teams want to be that underdog that captures the hearts and minds of fans globally.
Do I think FIFA should make some changes to improve the tournament itself? Yes, absolutely. I think they need to move game times to what is best for players and fans, which means games begin in the late afternoons or early evenings of the host country. Even though that might force fans around the globe to stay up later at night or get up earlier in the morning, I think that is acceptable. If you are truly a passionate supporter of a particular club, I think you will make the effort, regardless of the time of day or night, to watch your favorite team play in a global tournament.
When selecting a host country, it should be a requirement that stadiums have access to efficient public transportation. Many of the games in the United States were played in NFL stadiums, where fans either had to drive themselves or take taxis or a rideshare service. These facilities are generally located away from city centers and public transportation, and many of that league's fans drive so they can tailgate (eat and drink outside the stadium) before games. For fans leaving after Club World Cup games, it was a mess in terms of excessive walking to access taxi, Uber, and Lyft options. This is not the type of fan experience that endears fans to want to attend the next iteration in the United States.
I believe that this tournament can be a great addition to the soccer calendar, and I think it should remain a 32-team tournament, played over four weeks. With the changes I recommended, I think the Club World Cup could become the most popular and most viewed club tournament, surpassing the UEFA Champions League. Perhaps not in terms of player quality, but it will in terms of fan passion. I think players of clubs outside of Europe want to perform against elite clubs, and sponsors want their brands to be associated with this new and compelling competition. Let's see what happens in four years. I am optimistic.